Bayside Boutiques & Wellness · Purdy Avenue
Sunset Harbour
Purdy Ave and Bay Rd, Miami Beach.
A compact bayfront pocket of Miami Beach where locals shop, sweat and brunch. Purdy Avenue and 20th Street hold Eberjey's flagship, a handful of edited women's boutiques and home shops, beauty studios and boutique fitness, with juice bars and casual restaurants in between.
Indie Boutiques · Loungewear · Home Décor · Beauty Studios · Boutique Fitness · Juice Bars
- In our directory
- 11 shopseach one verified
- Where
- Purdy AvenueBayside Boutiques & Wellness
- Right now
- Typical hours10am–7pm
- Getting here
- Miami Beach TrolleyFree city trolley; the Middle Beach loop stops nearby
The directory
11 shops, all in one place.
Tap a shop or a dot on the map to see it.
Luxury1 place
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Audemars Piguet's 7,300-square-foot lounge-style watch salon, opened March 2026, with showpiece timepieces, rotating contemporary art and a record-listening corner.
Fashion1 place
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Barry's bootcamp studio with an in-house shop for activewear and training gear from Alo, lululemon, Vuori and Nike.
Boutiques2 places
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Flagship of the Miami-born sleep and loungewear label, known for soft pajama sets, robes and lace intimates.
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Tightly edited women's boutique with contemporary labels, knits, silk blouses and suiting, plus shoes, hats and jewelry.
Beauty1 place
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Mother-daughter beauty studio and shop for facials, brows and lashes, its own makeup line and a curated edit of skincare brands.
Home1 place
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Elise Chetek's home and accessories shop in an arched terracotta-and-mint space — L'Objet, Reflections Copenhagen, Taschen and Phaidon books, and local ceramics.
Specialty1 place
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Florist operating for four decades, known for weekly, biweekly or monthly bouquet subscriptions.
Food & drink3 places
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Juice bar in the Sunset Harbour Shops for cold-pressed juices, smoothies and açaí bowls.
View restaurant page →Website →@puregreensunsetharbourDirections
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Tomas Strulovic's naturally leavened bakery for sourdough loaves, baguettes, croissants and espresso drinks, walk-in only.
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Brooklyn pizzeria's Miami Beach location, baking 18-inch thin-crust pies and calzones in a wood-fired brick oven.
Coffee1 place
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Sunset Harbour outpost of the French-style café and bakery, serving pastries, coffee and matcha with breakfast and lunch.
No shops in that category here yet.
Insider guide
Shopping Sunset Harbour.
The story
Sunset Harbour is a compact bayfront pocket of Miami Beach, just north of Lincoln Road off Alton Road, where locals shop, work out and eat brunch. It is quieter than Lincoln Road and built for an unhurried morning.
The core is three short blocks, 18th to 20th Street, with Purdy Avenue as the main street and Bay Road running parallel. Everything is walkable from the city garage at 1900 Bay Rd. Boutiques, beauty studios and boutique fitness share the blocks with juice bars, bakeries and casual restaurants.
What to Expect
The anchor is Eberjey (1905 Purdy Ave), the flagship of the Miami-born sleep and loungewear label, with pajama sets, robes and lace intimates, and the one stop worth the trip on its own. Frankie (1891 Purdy Ave) is a tightly edited women's boutique for knits, silk blouses and suiting, plus shoes, hats and jewelry. row. (1201 20th St) is Elise Chetek's home shop in an arched terracotta-and-mint space, with L'Objet, Reflections Copenhagen, Taschen and Phaidon books, and local ceramics. Gee Beauty is a mother-daughter studio for facials, brows and its own makeup line, and the shop inside Barry's carries Alo, lululemon and Vuori. Watch collectors should know about AP House Miami (1759 Purdy Ave), Audemars Piguet's 7,300-square-foot lounge-style salon, opened in March 2026.
Best Time to Visit
This neighborhood runs early. True Loaf and Pure Green open at 7am and Eberjey at 9am, while the boutiques close by 6 or 7pm, earlier than Lincoln Road. A weekday morning is easiest. Weekend brunch is the busy window, when street parking on Purdy Avenue and Bay Road fills quickly. If you're pairing it with Lincoln Road, do Sunset Harbour first and finish on Lincoln Road in the evening.
If You Only Have an Hour
Get a croissant at True Loaf Bakery (1894 Bay Rd), which is walk-in only. Walk over to Purdy Avenue for Frankie (1891 Purdy Ave) and Eberjey (1905 Purdy Ave), then finish on 20th Street at row. (1201 20th St).
Where to Eat
Lucali (1930 Bay Rd), the Brooklyn pizzeria's Miami Beach branch, holds a MICHELIN Bib Gourmand for its 18-inch pies from a brick oven. Barceloneta, at Purdy Avenue and 20th Street, is a tapas and gin bar for squid-ink rice and Basque cheesecake, and Pubbelly Sushi down 20th Street does short rib dumplings and a weekday happy hour. For breakfast or lunch, maman (1874 Bay Rd) is a French-style café and bakery.
This week
In Sunset Harbour this week.
Typical hours
Most shops keep the hours below.
Hours vary by individual store. Always check with specific retailers.
Eat, drink, stay
Between shops, close by.
Top restaurants nearby
All of Eat →- LucaliBib GourmandPizza · The Brooklyn pizzeria's Miami Beach branch, turning out 18-inch charred-crust pies from a brick oven.$$
- BarcelonetaSpanish · Tapas and gin bar at Purdy Avenue and 20th Street serving chorizo with honey, squid-ink rice with cuttlefish and prawns, and Basque cheesecake.
- Pubbelly SushiJapanese, Latin · Japanese gastropub on 20th Street with Latin accents: short rib dumplings, salmon tartare taquitos and pork belly bao, plus a weekday happy hour.
Ratings are the scores saved in our directory and are not live. Check the listing for the current score.
Getting here
Parking and transit.
- PParkingThe City of Miami Beach Sunset Harbour garage at 1900 Bay Rd is the easiest option; metered street parking on Purdy Ave and Bay Rd fills quickly at weekend brunch.
- SMiami Beach TrolleyFree city trolley; the Middle Beach loop stops nearbyFree
The city garage at 1900 Bay Rd is steps from Lucali and True Loaf on Bay Road, so park once and walk.
Keep exploring
If you liked this block of the city, try these next.
Lincoln Road
A car-free promenade since 1960, from Washington Avenue to Alton Road: big brands, sidewalk cafés and a Sunday market under the palms.
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Collins Ave
South Beach's shopping street, a block from the sand: swimwear, streetwear and global brands in art deco buildings.
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Bayside
An open-air marketplace on the bay downtown, with souvenirs, live music and boat tours leaving from the marina.
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Guides for Sunset Harbour
All guides →Lincoln Road Shopping Walk
One easy afternoon down South Beach's car-free promenade, from Washington Avenue to Alton Road: swim labels, art books, galleries and the big home stores on the cross streets, with an optional detour to Sunset Harbour.
Read guide →Miami Holiday Gift Guide 2026
Twenty-three Miami shops for this year's list, from $11 chocolate bars on Calle Ocho to engraved perfume in the Design District, sorted by budget and by who you're buying for.
Read guide →Art Basel 2026: Where to Stay and Book Dinner
Art Basel Miami Beach is open to the public December 4–6, 2026, with Untitled, NADA and Design Miami around it. Here are the MICHELIN-selected hotels closest to each fair, and the dinners to book nearby.
Read guide →Stay in the loop
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